121 E Front Street

About this listing

Front Street downtown Traverse City, North side of street between Cass & Union

121 E Front Street, known as the Front Row Centre building, stands as a prominent landmark in the vibrant heart of downtown Traverse City, Michigan. This iconic structure, one of downtown's most substantial buildings, offers breathtaking panoramic views spanning Front Street, the serene Boardman River, and the picturesque West Grand Traverse Bay. The building's rich history began as a bustling movie theater before undergoing a thoughtful transformation into its current incarnation as a versatile mixed-use retail and office space. The impressive five-level structure encompasses four above-ground floors and a lower level, featuring a stunning atrium adorned with soaring multi-story windows that capture magnificent waterfront vistas and natural light. Currently, Front Row Centre houses a diverse community of 15 retail establishments and business offices, complemented by a fully equipped event space in the lower level. A spacious 1,650-sq/ft suite located on the fourth floor offers premium views and endless possibilities for customization. This architectural gem presents unlimited potential for creative redevelopment and innovative use of space in the heart of Traverse City's bustling downtown district. The property's strategic location, historical significance, and versatile layout make it an exceptional opportunity for investors seeking to shape the future of this thriving Michigan community.