Robin Hendrix

ABOUT

Experienced Specialist, Brand Marketing for Coldwell Banker Commercial. I execute strategies to showcase the company’s value proposition and support the business growth of CBC affiliated professionals nationwide. I enjoy keeping up with the latest information on best practices and current trends in marketing and commercial real estate. Especially the use of social media and relationship building in the commercial real estate industry.

Recent articles

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  Retail

  ICSC Las Vegas: The Premier Retail Real Estate Event of the Year

  ICSC Las Vegas, held annually in May, welcomes more than 25,000 industry professionals for 3 action-packed days of learning, networking, dealmaking and celebrating. Each year, the Coldwell Banker Commercial® brand is positioned right in the middle of the excitement, with a booth for hosting meetings with current and potential clients and to build new relationships with attendees.We kicked off the event as a sponsor of the 10th Annual Let’s Get Social Happy Hour. The event brings together CRE professionals from across the industry that are connected on social media platforms. Monday, we hosted our Client Appreciation event, featuring hors d’oeuvres and drinks to enjoy while networking.The energy in the booth was palpable. Our affiliated brokers in attendance leveraged our booth space to support their business. Daniel Galvan, managing broker of CBC Rio Grande Valley in Texas, scheduled 20 meetings with clients and prospects during the event. D Scott McLain, managing broker of CBC McLain Real Estate in Alabama, stated, “The spirit of the meeting was quite terrific. Meetings were brisk and productive, and optimism was high. It was a good meeting indeed.”With all the meetings and vendor booths to visit, ICSC definitely helps you exceed your 10,000 steps per day. And, since you can’t have an industry show without some swag, we gave away branded socks and care kits as a little treat for attendees’ feet.According to ICSC’s In Case You Missed ICSC Las Vegas article, the interests aren’t falling as fast as hoped, leading to a pricing standoff between retail property buyers and sellers. On the leasing side, landlords have the upper hand and tenants are willing to absorb the rent hikes to be in the top locations. View the entire article here.View Photo Highlights

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  Insights

  Connecting Learning Celebrating The 2024 CBC Global Conference

  Global Conference is the CBC organization’s premier global event where hundreds of CBC professionals from across the globe come together for two action-packed days of world-class educational sessions and networking opportunities.

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  Multifamily

  Office to Home: Exploring the Adaptive Reuse Housing Trend

  According to Yardi Matrix, more than 10,000 residential units were created nationwide through conversions last year. While adaptive reuse looks like the perfect solution for removing obsolete and empty office space, many factors can prevent a building from being a good candidate.

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  Office

  Opportunities and Trends in the Post-Pandemic Office Sector for 2023

  2023 post-pandemic office sector trends explored by Coldwell Banker Commercial.

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  Insights

  Professional Quality CRE Photos Are Within Your Reach

  Tips to achieve professional quality CRE photos with your iPhone, advises CBC.

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  Industrial

  There's an Industrial Real Estate Building for That

  If you pay any attention to commercial real estate news, you can’t help but notice that industrial is the darling of the Commercial Real Estate (CRE) sector right now. With the exponential increase in e-commerce demand over the past year due to the COVID-19 pandemic, this sector is having an amazing year. And the disruptions in supply chains have really underscored the need for additional industrial real estate across the U.S. As stated by Anthony M. Graziano, MAI, CRE, CEO of Integra Realty Resources, “One of the key lessons of the coronavirus crisis has been the need to re-think supply chain management with businesses supplementing traditional, ‘just-in-time’ strategies, meant to minimize costs, with ‘just-in-case’ measures.”